Mid-Day Squares – Creating fans and not customers, building a company as a family, and the power of social media Lezlie Karls, Co-founder, and CEO started MID-DAY SQUARES with her husband Nick Saltarelli, and brother Jake Karls. After being rejected by every major grocery store buyer, she persuaded her husband to leave his tech startup and help her sell online direct to consumers. Together, they wanted to bring delicious tasting, clean, high-protein afternoon snacks to people on the daily life grind. Join in on our conversation as we discuss how they want to create fans instead of customers, how they’ve leveraged the power of social media, and built a strong startup together as a family of co-founders. To stay up to date on future episodes and learn more from Alisa, sign up for her newsletter. If you like what you hear, please subscribe to the podcast! Learn more about Mid-Day Squares | LinkedIn For more stories and advice on founders and CEOs, head to alisacohn.com Listen on: Apple Podcasts Spotify Podcasts Overcast Podcasts