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#46: Anouck Gotlib, Cofounder and CEO of Belgian Boys — Building a company when you’re a creative, dealing with your cofounder when he’s also your spouse, and the power of a walk out song


Anouck Gotlib, the Cofounder and CEO of Belgian Boys – a sweet snack company out of Brooklyn, NY, – started her career in fashion. With no business background, she ended up cofounding  Belgian Boys with her husband and did a whole bunch of learning by doing. 

In this episode of From Start-up to Grown-up, hear about her fascinating journey, her very fresh approach on mundane things like the company handbook, and how her mission to spark moments of happiness gets brought to life. Anouck also talks about how her work with her coach has helped her, and why she has a walk on song.  

Key highlights in the episode

  • The founding story of Belgian Boys (01:59)
  • How Anouck met her husband, Greg Galel, who is also a co-founder of Belgian Boys (02:49)
  • Anouck’s transition from a fashion & design career to CEO of Belgian Boys (04:21)
  • How they navigate between marriage and their roles as cofounders (11:09)
  • What they have learned from a corporate mindfulness coach and how the tools they have learned make them more effective (15:16) 
  • How she effectively communicates the significance of personal growth to her team without appearing preachy (18:31)
  • The core values of Belgian Boys (21:23)
  • The questions Anouck asks during the hiring process to ensure the selection of employees who align with the company’s culture and values (22:40)
  • Anouck’s creative approach to the company’s handbook (25:30)
  • How she deals with impostor syndrome (29:52)
  • Why she has a walk-out song (30:05)
  • How Anouck infuses joy in the workplace while also running a business (35:48)
  • The 360-degree feedback process, what Anouck has learned from it, and how she has changed as a result of receiving such feedback (39:48) 
  • Ways of improving your listening skills (42:41)
  • How she navigates burnout (44:46)
  • How Anouck has grown in her leadership role (51:34) 
  • What Anouck wishes she had known earlier on her journey (53:50)
  • Her advice for other founders as they embark on their journey to grow into leaders (54:56)


Notable Quotes

  • “A company will only grow if its individuals keep investing in themselves.” (12:53)
  • “Success is the joy of the journey.” (35:26)
  • “You can’t have fun and happiness every day, but you can bring optimism and positivity to everything you do.” (36:42)


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Resources Mentioned

  1. Radical Candor by Kim Scott:
  2. The Infinite Game by Simon Sinek:


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