Robert Glazer is the Founder and Chairman of the Board of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.

This conversation has a large focus on values! We take a deep dive into the importance of values and purpose, how to define our own purpose, and through that process learn how to lead a company. We also talk through key insights from his brand new book, Elevate Your Team, including a framework for building your team’s capacity from virtually every angle.

Let’s tap into some of his wisdom. 

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Key highlights in the episode:

• His company, Acceleration Partners (02:53)
• How Robert ended up building an email list, writing blogs, writing books, podcasting, and how he fits it all together (06:14) 
• Why clarifying values and purpose is important to you and your company (13:53) 
• Activities and exercises to help you clarify your core values (18:27) 
• What prompted Robert to clarify his company’s culture to take into account the importance of values? (21:38)
• A scenario where he had to make a hard decision in a situation that didn’t align with his values and the company’s values (27:15)
• Why he decided to step down as CEO to become an Executive Chairman and what the transitioning process looked like (29:00)
• His book; Elevate Your Team: Empower Your Team To Reach Their Full Potential and Build A Business That Builds Leaders (36:00) 
• What is capacity? (36:20)
• The capacity building road map (37:18)
• Robert’s framework for building team capacity and the different categories of capacity (40:17)
• How Robert has evolved as a leader (47:47)
• His experience with the impostor syndrome and how he deals with it (49:06)
• What Robert wishes he had known earlier on his journey (52:10)
• His advice for other founders as they embark on their journey to grow into leaders (53:37)

Notable Quotes

• “I have started a tonne of things that have failed, but I have never been successful in anything I didn’t start.” (10:44)
• “If you add value to people, it comes back to you.” (12:29)
• “Purpose is like the overarching roof that sits on values, so it’s hard to get your purpose right if you don’t know the pillars of it.” (13:56)
• ” If you are accountable, you can have flexibility.” (22:06)
• “People react to change pretty well if it is not all at once.” (31:39)

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Resources Mentioned

• Elevate Your Team: Empower Your Team To Reach Their Full Potential and Build A Business That Builds Leaders: https://bit.ly/40IzbmJ
• Friday Forward: Inspiration & Motivation to End Your Week Stronger Than It Started (Ignite Reads): https://bit.ly/3JUU732
• How to Make Virtual Teams Work: Manage and Empower a Virtual Team That Thrives While Working from Home: http://bit.ly/3zfp5hw

Connect with Robert!

Follow Robert Glazer on:

• Website (Company): https://www.accelerationpartners.com/
• Website (Personal): https://robertglazer.com/
• Podcast: https://robertglazer.com/elevate-podcasts/
• LinkedIn: https://www.linkedin.com/in/glazer/

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