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Mid-Day Squares - Creating fans and not customers, building a company as a family, and the power of social media


Lezlie Karls, Co-founder, and CEO started MID-DAY SQUARES with her husband Nick Saltarelli, and brother Jake Karls. After being rejected by every major grocery store buyer, she persuaded her husband to leave his tech startup and help her sell online direct to consumers. Together, they wanted to bring delicious tasting, clean, high-protein afternoon snacks to people on the daily life grind.

Join in on our conversation as we discuss how they want to create fans instead of customers, how they’ve leveraged the power of social media, and built a strong startup together as a family of co-founders.

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