You're sold on stories. But not everyone is a natural storyteller, and we've all seen too many story bloopers (Uncle Joe on Thanksgiving anyone?)
1) Who are they? Your audience is the most important part of your story. Think about them: what is on their mind? What do they need to hear from you? Where do you want to take them?
2) Know your message. When you know what you want to say, it will provide the guiding principle, the infrastructure of what story to tell.
3) Find the story from the message. Best way to crack this is to ask yourself about the key message: How did I learn this? The answer points you to your story.
4) Consider the obstacle. Stories capture our imagination when something is overcome, when there is a turning point or a moment of truth. Your story will be much more interesting when you include a challenge and how it was overcome.
Try these tools, and your stories will get better. Send me a note to tell me your best tips for telling good stories.